Title: Digital Marketing Manager
Job Type: Full Time
Hours: Monday – Friday from 8:30 to 5:30pm
Description:
The Digital Marketing Manager will be responsible for developing, implementing, and managing the marketing campaigns that promote Saltech Systems and our clients. This role will play a major role in enhancing brand awareness withing the digital space, driving website traffic, and acquiring leads and customers. The Digital Marketing Manager will work closely with internal teams to ensure consistency in brand messaging and oversee all digital marketing activities.
Job Requirements/Responsibilities:
- Develop and implement compressive digital marketing strategies to meet company and client goals.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Oversee all digital marketing campaigns, including SEO/SEM, email marketing, and social media.
- Utilize analytical tools to measure and report on the effectiveness of digital marketing campaigns.
- Develop and manage the digital marketing budget.
- Implement and manage SEO strategies to improve organic search rankings and drive traffic.
- Coordinate with creative team to produce engaging content and advertisements.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Excellent time management skills and the ability to prioritize work
- Assist in developing and implementing a marketing plan (internal and for clients as needed)
- Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile and deliverables
- Perform other duties as assigned
Education/Experience:
- A. in Marketing or Related Field
- 3+ Years of Experience
Skills/Qualifications:
- Proficiency in Digital Marketing Tools and Platforms (ex: Google Analytics, Google Ads, SEO, Meta Ads)
- Complete Understanding of All Social Media Platforms (ex: Facebook, LinkedIn, Instagram)
- Built an Ad Campaign from the Ground Up
- Excellent Leadership, Communication, and Interpersonal Skills
- Experience with HubSpot
